Move to Gloucester and spend £335,000 less on buying your home when compared to London prices, according to data collected by Online Mortgage Advisor.


Online Mortgage Advisor has created a city comparison tool called “Is The Grass Greener?”, which uses government data, national statistics and Zoopla listings to help users find the cost and quality of living in UK cities or London boroughs.


Gloucester’s first time buyers were revealed to be £335,000 better off than those in Lambeth –  a London borough with a demographic predominantly in its 30s – as well as being £308,000 cheaper for first-time buyers specifically.


Gloucester holds a low 1.17 crime rate, whereas Bristol had almost 7 times this at 7.28. In addition, Bristol was £74,000 more expensive for home buyers, with Gloucester having an average of £189,000.


Gloucester also had more disposable income, averaging £20,000, which was £2,000 more than Bristol’s population.


Online Mortgage Advisor has also conducted a survey into the sentiment of the capital’s young residents, and found that one in three Londoners (41%) will buy their first home outside of the Big Smoke.


The cost of living was the main reason cited by 27% of respondents, who believe that it would be too expensive to purchase their first property in the city.


A further 6% of 25-34 year olds said they would put roots down elsewhere to give themselves and any future family a better quality of life. Another 8% of the 2,007 participants plan to move out of the capital for “other reasons”.


Discounting the 42% of residents who answered “I haven’t thought about this yet” the results were even stronger –  a total of 74% said they will buy their first home outside of London for one of the above reasons.


However, one in ten people surveyed said their love for the city would keep them there, and 4% cited “other reasons” as the main factor for staying in the capital.


David Bird, a director at Online Mortgage Advisor, who commissioned the survey, said: “The stats from this survey evidence the sentiment that we’ve recognised in our own customers over the past couple of years. The number of first-time buyers coming to us with enquiries about mortgages on properties outside the capital is on the rise, and we expect to see this continue as more and more people consider themselves to be priced out of London and start considering regional cities such as Gloucester.


“In light of these results, we’ve created a tool called “Is The Grass Greener?”, which compares every single UK city as well as London boroughs, to help first-time buyers discover where they can get the most for their money and a quality of life that suits them. We’ve analysed both government data and national statistics on a number of factors including house price, crime rate, schooling standards and even the price of a pint!”


Mark Homer, co-founder of property education company Progressive Property, added: “Many younger Londoners want to live outside the capital as house prices become more detached from incomes meaning that monthly payments and the deposit required to obtain a

mortgage makes living in the capital unaffordable. This, coupled with the fact that many areas around London are still playing catch up with property prices which have not risen as much since the credit crunch in areas around London as they have within, making these areas more affordable.


“Train services are also becoming quicker with the East Coast main line, Crossrail and HS2 reducing journey times to the city, making commuting a viable option even from locations which were previously discounted as commuter locations. As the population of London grows this trend is likely to continue meaning areas surrounding London are likely to experience higher than average house price growth.”


Gloucester News Centre –

Posted by Visit Gloucestershire