Indigo – Business development

Your company survives on profitable clients. The quantity and quality of your clients help determine the value of your business, and whether your organisation is investing in new facilities and markets and paying bonuses – or closing down operations and handing out redundancy notices.

Often, however, as business owners or managers, your expertise may not lie in sales and marketing. Many people have a fear of selling and the pressure of driving sales for the business can be extreme.