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Eddie

Citizen and Echo now to be Weekly not Daily

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Trinity Mirror has announced Gloucester daily The Citizen and Cheltenham-based stablemate the Gloucestershire Echo will make the switch in frequency from 12 October.

At the same time, a Gloucestershire edition of the Western Daily Press will be launched to cater for readers in the county who still want a daily print product.

TM has confirmed that up to five jobs will be lost as a result of the changes with staff meetings due to take place today.

The frequency changes are the first to take place in the former Northcliffe group, now part of Trinity Mirror, since the Lincolnshire Echo, Scunthorpe Telegraph, Exeter Express & Echo and Torquay Herald Express went from daily to weekly in 2011.

Triniy Mirror itself took the Liverpool Daily Post weekly in the same year before closing the title altogether in December 2013.

In a memo to staff, which has been seen by HTFP, TM South West regional managing director Sarah Pullen said the change was being dictated by the “behaviour of our readers and the amazing growth success of our website Gloucestershire Live”.

Said Sarah: “We still have a loyal print audience but the majority of the people who read the Echo or the Citizen do so just once a week.

“Daily readership is coming more and more from our website Gloucestershire Live and our digital audience – not just on the site but across social media platforms like Facebook and Twitter – is showing amazing year-on-year growth. And our digital advertising revenues are growing at the same rate.

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Took a few years longer than I expected, but it was always on the cards for them to scrap a daily institution. Standards had slipped beyond the point of any other possibility.

Eddie likes this

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Just posted this to the article. Sadly, I know there's no point trying to post the url to the Hold The Front Page article, with its insightful comments, because the comment wouldn't be cleared then. They want Gloucester Live to be its own little world, and a shrinking one at that...

'So this story was published five days ago, with all older comments, which would have been read the most, being critical, *and* each receiving six thumbs up, no thumbs down. Does that not indicate how few people have read this article?

'So much for the 'amazing growth success of our website Gloucestershire Live'. It didn't subsidise the print editions enough to sell them for a reasonable price and thus buoy up circulation. Presumably there are no plans to put up a paywall, so it's intrusive advertising all the way. I wonder who will seize the opportunity to provide a better digital platform for Gloucestershire news?'

http://www.gloucestershirelive.co.uk/news/gloucester-citizen-gloucestershire-echo-newspapers-462177

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The link to hold the front page is there in the first post Joe

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I was talking about posting it with the comment in the Citizen's, or rather, Gloucestershire Live's, article.

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